JUNGLE ISLAND 

Jungle Island is a Florida based theme park with an estimated attendance of over 400,000 visitors per year. Every year, Jungle Island and its competitors host an Easter egg hunt. It is a highly profitable weekend and Jungle Island’s competitors spend heavily to attract consumers to attend. Our approach was to make Jungle Island the definitive Easter egg hunt by creating our own “Easter Egg Hunt” without the use of Radio, TV, or Print ads.